
Urban
Necessities
This project may have been small in scope, but it was definitely big in terms of flexibility. The brand guidelines for this one were pretty open-ended, which meant I had a ton of fun playing around with different concepts and designs.
Basically, the client needed a gift card design that was colorful, fun, and had some kind of urban/sneaker vibe. And, lucky for me, I was given complete creative control to come up with a graphic that fit the bill.
I presented the client with a range of concepts and illustrations, each one cooler than the last. And, after much deliberation, we finally landed on the perfect design - a real showstopper!
Below are some of the concepts/illustrations I presented to the client with the last one being the winner.


